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10 SEO Website Design and Development Tips in 2021

Woohoo! You purchased a perfect domain name available for your business, and you hired a designer to make an attractive-looking website for you.

On the launch day, you’re live, ladies and gentlemen… LIVE!

Now, you smile a smug grin, kick your feet up on the desk, and wait for traffic and cash flow to start rolling in.

And you wait.

And you wait.

After some weeks, you check your analytics report and find out that only a few visitors have visited your site. A few months pass by, and you wonder what in the world went wrong; why your website is not getting traffic.

Is the product or service you’re providing not good? Are you doomed to failure?
Well, website design and SEO, aka Search Engine Optimization, go hand-in-hand. Therefore, you should have a good-looking website, and it should able to produce strong search engine results.

So, perform both on-page and off-page SEO, or better yet, hire professional SEO agencies in Melbourne to do it for you. Here are some key SEO website design tips to consider in 2021.

Make Your Website User-Friendly

In 2020, more than 65% of online searches were done from mobile devices all around the world. So, make sure your website works on both desktop and mobile platforms. Make backlinks easier to connect by keeping the URL the same on all platforms.

A website’s bounce rate increases significantly due to issue with the designing of screen size for mobile. WordPress is a reliable platform that can help you view your site as it would appear on various screen sizes.

Get in the Snippets

Changes within Google’s SERPs happen quite frequently. The use of Featured Snippets is among the latest trends dominating the SEO market.

Featured snippets appear at the top of search results from the featured website to provide quick answers to user queries. If you want to get your site listed as a featured snippet, it is imperative for you to rank your site on the first page of Google.

Get To Grips With Video SEO

The introduction of the video carousel has brought a revolution in the digital world. Gone are the days when video search results were shown as three thumbnails.

Thanks to Google’s update, now more video results can get a place on the top spot.

It has been witnessed that YouTube videos are highly likely to get the top place compared to other video content on Google searches. If you want to boost your traffic significantly, it is high time to invest in how-To YouTube videos because they generally stand a high chance of getting on the carousel.

On-page SEO Optimization

On-page optimisation is the heart of your SEO website design that aims at making sure content is picked up by search engines. It involves keyword research, sprinkling the right amount of keywords throughout content, internal linking, and using meta tags.

Without on-page optimisation, it becomes challenging to achieve higher rankings on search engines. When designing your site, make sure it is easy to navigate for your users.

Off-page SEO Optimization

Backlinks and social media mentions are effective for promoting your brand in the digital landscape. Off-page optimisation focuses on bringing quality traffic, increasing SEO rankings, improving your site’s credibility and authority.

Using keyword-rich anchor text for the link is necessary during link building. There are various techniques for link-building, including listing your site on reliable dictionaries, starting a blog, writing quality guest posts, and many more.


The idea of entrepreneurship pops up in almost everyone’s minds. However, only some people become successful in attracting traffic and skyrocketing their revenue. Web design + SEO + Content + web development can make this possible for you. So, don’t give up! Consider professional SEO agencies Melbourne to help you get started with your entrepreneurial journey.

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